COMPETITIVE PRIORITIES

Competitive priorities is the critical dimensions that a process or supply chain must possess to satisfy its internal or external customers, both now and in the future. Water Tech Corp. has a customer-driven operations strategy led by the effort of all departments within the company not only to understand the needs of the consumers but as well as to specify the operating capabilities the company requires to outperform competitors.

Cost

As a manufacturing company of robotic pool cleaners, Water Tech's goal is to assemble and produce inexpensive pool vacuums to a wide consumer base. The low-cost operations is achieved by outsourcing the manufacturing to China which reduces labor and overhead costs significantly. The processes are designed and operated to make them efficient to lower the cost per unit of the service. With the production outsourced, Water Tech is able to focus on its resources, both human and financial; areas that increase revenue and profit. The company is able to better focus on sales, marketing, and customer service leading to an increased profit margin.

Time

Providing on-time delivery and quickly filling a customer's order is essential in remaining competitive for Water Tech Corp. The design process to reduce lead time for Water Tech has improved over the last couple of years by storing inventory and enhancing the logistics.

Flexibility

The volume flexibility for Water Tech has been outstanding. The company is able to adapt to the varying demand volumes. Robotic pool cleaners can be considered a seasonal product since the sales significantly increase during the summer time. Water Tech is able to project the demand and provide variety and to an extent, customization. Large retailers benefit in customization in satisfying their individual needs by changing product designs such as possessing specific product that are only manufactured for them. 

Quality

The company aims at providing products for mid-low income households with a 1-year warranty for all products. Water Tech delivers outstanding support and customer service which the process they have has been mapped out into a flow chart on how to address a customer need. Their products also possess consistent quality by adhering to specific procedure.